Big White Bang

After 27 years of planning, negotiating and waiting, the time has come: The merger of the Fieberbrunn ski area with the Skicircus Saalbach Hinterglemm Leogang is becoming a reality. A new lift – the TirolS – unites the two regions into one of the largest ski area in Austria.

Tom Jank developed the campaign for this big event. The idea was a huge pillow fight with hundreds participants, staged on a mountain peak between the two ski areas . We were asked to elevate the campaigns key visual to the next level. A Web and Cinema commercial with more than 250K hits on youtube.