Sparkasse – Eine Bank schafft Nähe
« backAlong with a 360 – degree campaign, developed by Tom Jank Network, we were asked to tell a littel story about „closeness“. We sought for the small details in everyday business, that show the presence of a lively and caring team spirit. Because the principle of closeness is also a guidline for customer relationships at Sparkasse, we shot charming portraits of two clients who were accompanied by Sparkasse over many years. Actor Roland Silbernagel visited Georg Gasteiger @ Mesnerhof C and Felicitas Kohler @ Planlicht.
Mesnerhof C, located in Steinberg i.T. is an innovativ accommodation and community concept lead by Georg Gasteiger.
„I have made it my mission to save the 400-year-old Mesnerhof ensemble from deterioration. The objective is an innovative use as a „haven for communities“. The -C- stands for community. In fact, we greet every guest in the spirit of a community that appreciates the real but also the new in alpine culture. Responsible use of the 400-year-old substance is just as natural as trusting and open communication. Dear guest, with us you are not just a consumer but part of a 400-year history that is now being continued. With this in mind, I am pleased to welcome you at Mesnerhof-C.“
planlicht a manufacturer for luminaires and lamps was founded in 1986 by Johann Findl. In 2013 his daughter Felicitas Kohler took over the management of the family business. With the headquarters in Vomp and the sales branches in Austria (Vienna, Graz, Wels), Germany, France and Finland, the company currently employs 160 people.
Along with Film Production we designed two foto sujets to tell the story for Web and on billboard.